Fashion Advertising

‘John Martin’s Fashion Advertising’ Article By Peter Barnes.
 

Fashion was the cornerstone of the John Martin’s department store, and a lot of work went into creating great fashion advertising for brochures, posters, newspaper ads, and TV commercials.

The image on this post is the front cover for a John Martin’s brochure during my time with Young & Rubicam Retail in Adelaide, South Australia.

I worked on the John Martin’s department store advertising account with Ogilvy & Mather in the mid 1980s, and with Young & Rubicam Retail in the late 1980s, up until January 1990.
 
I was Senior Art Director and Group Head at Ogilvy & Mather and Senior Art Director, Creative Group Head, Creative Director, and Acting General Manager at Young & Rubicam Retail.
 
Below is a favourite fashion photograph for the John Martin’s Department Store when I worked on the department store’s advertising account with Ogilvy & Mather in Adelaide.
 
For the past fourteen years I have been the co-owner of Business Advertising Online with clients Australia wide.
Fashion Photography

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About Peter

He is the owner/partner of Business Advertising Online in Adelaide, South Australia, which has clients Australia wide.  The business has operated for fourteen years and creates effective websites and offers advice on how to be found online.

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